IGESSIGESS (Institute for Global Economics and Social Sciences)
MAN100FB-A5544（経営学 / Management 100）Special Topics in Global Business ASpecial Topics in Global Business A
戎谷 梓Azusa EBISUYA
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | IGESSIGESS (Institute for Global Economics and Social Sciences) |
| 添付ファイル名Attached documents | |
| 年度Year | 2021 |
| 授業コードClass code | A5544 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 秋学期授業/Fall |
| 曜日・時限Day/Period | 水4/Wed.4 |
| 科目種別Class Type | |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 教室名称Classroom name | |
| 配当年次Grade | 1～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| カテゴリーCategory |
Advanced Courses／専門科目 Elective Courses／自由科目 Faculty of Business Administration／経営学部開講科目 |
| 科目主催学部Faculty Sponsored Department | Business Administration |
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授業の概要と目的（何を学ぶか）Outline and objectives
This course will provide you with a simulation to plan a product which can attract international customers, think about best method of marketing it, and suggest the effective promotion method through working with your international team members. This provision will surely benefit you when you start working after your graduation.
到達目標Goal
Through the interactive learning experiences, you are expected to understand how to collaborate with team members effectively, generate original and meaningful ideas, design an attractive product, and promote it successfully.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
The entire course will be delivered in an interactive manner, facilitating you to get involved in the class actively. You will have to work with your team members on discussions and tasks.
You will have a sheet to submit at some classes and two team-presentations during the course. After the course ends, you will have to submit an essay.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
※各回の授業形態は予定です。教員の指示に従ってください。
Week 1：Introduction to the course
·Course overview
·How to benefit from the simulation classes
Week 2：Understanding team collaboration
·What is team?
·Expected performance of successful teams
Week 3：Team making and building up
·Team building-up activity
·Team development
Week 4：Product conceptualization
·Idea generation
·Idea screening
·Concept development
Week 5：Marketing research (1)
·Idea screening
·SWOT analysis
·Persona of your product
Week 6：Marketing research (2)
·Questionnaire preparation
·Survey methods
Week 7：Preparation for mid-course presentation
·Data preparation
·Discover, detain, distill, document, and deliver
Week 8：Mid-course presentation and review
·Initial team presentation
·Review and discussion
Week 9：Application design (1)
·Product name
·Original logo
Week 10：Application design (2)
·Detailed designing
·Attractive design
Week 11：Promotion (1)
·Promotion strategies
·Differences between advertisement and promotion
Week 12：Promotion (2)
·How to promote your product in a cost-free way?
·SNS as a promotion tool
Week 13：Final team meeting and interview
·Preparation of the final team presentation
·Interview on team collaboration
Week 14：Course-ending presentation
·Final team presentation
·Review and discussion
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
The students are expected to read the materials for each class beforehand and prepare for team-discussions during the class. Preparatory study and review time for this class are 2 hours each.
テキスト（教科書）Textbooks
Slides and additional reading materials will be provided through Hoppii (Hosei portal site).
参考書References
Supplementary reading materials and/or websites will be shared through Hoppii (Hosei portal site).
成績評価の方法と基準Grading criteria
Participation in discussions: 20%
Sheet submission: 30%
Contribution to the mid-course team presentation: 15%
Contribution to the course-ending team presentation: 15%
Essay: 20%
学生の意見等からの気づきChanges following student comments
Not applicable.
学生が準備すべき機器他Equipment student needs to prepare
We'll use Hoppii (Hosei portal site) for sharing reading materials and handouts, and submitting papers.
その他の重要事項Others
This course is related to the course entitled "Special Topics in Global Business B" delivered by the same instructor.
Prerequisite
None
Upon threat level change
Please note that the teaching approach may vary according to which threat level we are at: at level 1, this course will be held on campus, though at level 2, it will be held online.