IGESSIGESS (Institute for Global Economics and Social Sciences)
MAN100FB-A5505（経営学 / Management 100）Introduction to MarketingIntroduction to Marketing
長谷川 翔平Shohei HASEGAWA
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | IGESSIGESS (Institute for Global Economics and Social Sciences) |
| 添付ファイル名Attached documents | |
| 年度Year | 2021 |
| 授業コードClass code | A5505 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 春学期授業/Spring |
| 曜日・時限Day/Period | 火3/Tue.3 |
| 科目種別Class Type | |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 教室名称Classroom name | |
| 配当年次Grade | 1～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| カテゴリーCategory |
Advanced Courses／専門科目 Elective Courses／自由科目 Faculty of Business Administration／経営学部開講科目 |
| 科目主催学部Faculty Sponsored Department | Business Administration |
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授業の概要と目的（何を学ぶか）Outline and objectives
This is an introductory marketing course. Students will learn the basis of business and marketing through reading articles which describe actual company cases. The cases include various companies (manufacturer, service, retailing, internet technology etc.) and strategies (new product, branding, promotion, targeting etc.).
到達目標Goal
The goal of this class is to obtain basic marketing knowledge. Students will also learn survey, presentation and discussion skills.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
1. Case Presentation
A presentation group will report on an article written about actual business cases. The article will be distributed beforehand. The report includes (1) summary of the article and (2) surveys of companies described in the article such as business model, current market environment or competitors.
2. Group Discussion
A discussion theme related to the article will be provided by the lecturer (e.g. What is the biggest threat to the company?). Students will first discuss within each group and then feed back to the whole class.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
※各回の授業形態は予定です。教員の指示に従ってください。
1：Introduction
Guidance and overview of the course
2：Case (1)
Nintendo:
Video game company
3：Case (2)
McDonald's:
Fast food restaurant
4：Case (3)
Sony:
Electronics company
5：Case (4)
IKEA:
Furniture company
6：Case (5)
Starbucks:
Coffeehouse chain
7：Case (6)
Facebook:
Social networking service
8：Case (7)
Netflix:
Video streaming service
9：Case (8)
Smart:
Automobile brand
10：Case (9)
Microsoft:
Technology company
11：Case (10)
7-Eleven:
Convenience store
12：Case (11)
Apple:
Technology company
13：Case (12)
Toyota:
Automobile company
14：Case (13)
LVMH:
Luxury goods company
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
All students are required to read weekly reading materials.
The presentation group is required to prepare a presentation material using PowerPoint or other software. Preparatory study and review time for this class are 2 hours each.
テキスト（教科書）Textbooks
No textbook.
Weekly reading materials or articles will be provided by lecturer beforehand.
Cases in above spring schedule may change depending on the student interests.
参考書References
・ Kotler, Philip and Kevin Lane Keller (2015) Marketing Management (15th ed.), Pearson.
・ Kotler, Philip and Gary Armstrong (2017) Principles of Marketing (17th ed.), Prentice Hall.
・ Keegan, Warren J. and Mark C. Green (2017) Global Marketing (9th ed.), Pearson.
and old editions of these books.
成績評価の方法と基準Grading criteria
・ Presentation: 30%
・ Class participation and group discussion: 40%
・ Final paper: 30%
学生の意見等からの気づきChanges following student comments
Reading materials will be changed according to students' interests.
学生が準備すべき機器他Equipment student needs to prepare
・ Laptop PC or smartphone for presentation and discussion.
・ Google Classroom will be used.
その他の重要事項Others
Related course: Principles of Marketing
Students who wish to register for this course must attend the first class. If the number of students attending the first class significantly exceeds expectations, in order for the instructor to effectively manage the class, the number of students who are allowed to register for the course may be limited.
Prerequisites
None
Upon threat level change
Please note that the teaching approach may vary according to which threat level we are at: at level 1, this course will be held on campus, though at level 2, it will be held online.