スポーツ健康学部Faculty of Sports and Health Studies
HSS100IA（健康・スポーツ科学 / Health/Sports science 100）スポーツ健康学特講Sports Health Advanced Lecture
Sport Marketing
SUN J KANGSun J KANG
授業コードなどClass code etc
| 学部・研究科Faculty/Graduate school | スポーツ健康学部Faculty of Sports and Health Studies |
| 添付ファイル名Attached documents | |
| 年度Year | 2021 |
| 授業コードClass code | M0801 |
| 旧授業コードPrevious Class code | |
| 旧科目名Previous Class title | |
| 開講時期Term | 春学期授業/Spring |
| 曜日・時限Day/Period | 火3/Tue.3 |
| 科目種別Class Type | 講義 |
| キャンパスCampus | 多摩 |
| 教室名称Classroom name | |
| 配当年次Grade | 1～4 |
| 単位数Credit(s) | 2 |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| 他学部公開（履修条件等）Open Program (Notes) | |
| グローバル・オープン科目Global Open Program | |
| 成績優秀者の他学部科目履修制度対象Interdepartmental class taking system for Academic Achievers | |
| 成績優秀者の他学部科目履修（履修条件等）Interdepartmental class taking system for Academic Achievers (Notes) | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience | |
| SDGsCPSDGs CP | |
| アーバンデザインCPUrban Design CP | |
| ダイバーシティCPDiversity CP | |
| 未来教室CPLearning for the Future CP | |
| カーボンニュートラルCPCarbon Neutral CP | |
| 千代田コンソ単位互換提供（他大学向け）Chiyoda Campus Consortium | |
| カテゴリーCategory |
総合教育科目 視野形成科目（必修選択） |
すべて開くShow all
すべて閉じるHide All
Outline (in English)
The course is designed for students to examine principles of sport marketing through the global perspective lenses. Topics include concepts and implications related to sport information, sport consumer behavior, market segmentation, applying marketing mix concepts, and research that are fundamental to developing a sport marketing career.
Emphasis will be on developing and enhancing students’ written and verbal communication skills that are essential to sport marketers.
授業で使用する言語Default language used in class
英語 / English
授業の概要と目的（何を学ぶか）Outline and objectives
The purpose of the course is to expose students to concepts of sport marketing through current trends and global sport marketing practices.
到達目標Goal
1. Synthesize course materials into a marketing plan for a sport organization
2. Understand the latest global marketing trend and strategies
3. Evaluate sport marketing strategies by utilizing the conventional marketing practices and peer evaluation
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（学期の途中で変更になる場合には、別途提示します。 /If the Method(s) is changed, we will announce the details of any changes. ）
Lectures, group discussions, assignments, and presentations. First class will be provided on June 1st, 2021
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
※各回の授業形態は予定です。教員の指示に従ってください。
1：Introduction to the course
Course expectations and course overview
2：Marketing fundamentals
Explanations of basic marketing concepts
3：Segmentation and targeting
Examining marketing segmentation and targeting strategies
4：Current sport marketing practice
Examining the marketing trend
5：Market research
Initial research for the marketing plan
6：Sport Marketing plan 1
Developing marketing plan part I
7：Sport Marketing plan 2
Developing marketing plan part II
8：Sport Marketing plan 3
Developing marketing plan part III
9：Sport marketing plan
Final presentation and evaluation
10：Global marketing strategies
Understanding marketing concepts in a global setting
11：Technology in sport marketing
Understanding use of online tools in marketing
12：Sport marketing case study
Evaluation of marketing case
13：Effective social media marketing strategies
Evaluation of current social media marketing effort
14：Emerging issues in sport marketing
Discussion of controversial issues in sport marketing
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
Reading and preparing for the class is expected. Students are expected to work on all the assignments prior to the deadline.（本授業の準備学習・復習時間は各 1 時間 を標準とします）
テキスト（教科書）Textbooks
Materials will be provided in class.
参考書References
N/A
成績評価の方法と基準Grading criteria
20% attendance
50% assignment
30% discussion
学生の意見等からの気づきChanges following student comments
First time offering.