School of Correspondence Education (Schooling)

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竹内 淑恵

Class code etc
Class code 66025
Year 2020
Faculty/Graduate school School of Correspondence Education (Schooling)
Previous Class title
Attached documents
Instructor name 竹内 淑恵
Category 後期メディア
Class Type スクーリング
Period 後期
Credit(s) 2
Presence or Absence of Preliminary Registration
Eligible Courses / Grade 『法政通信』受講申込み等関連頁を参照
Class taught by instructors with practical experience

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Outline and objectives

Today's marketing calls for more than developing good products, pricing them attractively, and making them accessible. Companies must also communicate their present and potential customers. For more marketers, therefore, the question is not whether to communicate but rather what to say, when and how to say it, to whom, and how often. From such a point of view, companies need to strategically design and manage communication activities. This class focuses on advertising which accounts for a large part of communication activities, and aims to help students to get a better understanding of marketing communication activities.

Default language used in class

日本語 / Japanese