School of Correspondence Education (Schooling)

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Marketing II

竹内 淑恵

Class code etc
Class code 66005
Year 2020
Faculty/Graduate school School of Correspondence Education (Schooling)
Previous Class title
Attached documents
Instructor name 竹内 淑恵
Category 後期メディア
Class Type スクーリング
Period 後期
Credit(s) 2
Presence or Absence of Preliminary Registration
Eligible Courses / Grade 『法政通信』受講申込み等関連頁を参照
Class taught by instructors with practical experience

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Outline and objectives

Today's marketing challenge is to create lively and interactive communities of consumers who make products and brands a part of their daily lives. In this course, students learn how to create customer value and acquire loyal customers. The content consists of five main themes:
1. Essence of marketing and addressing market competition,
2. Identifying and understanding customer value,
3. Creating and delivering customer value,
4. Persuading and communicating customer value,
5. Innovation in marketing.
This class will help students to understand the innovative frameworks for customer value and customer relationship that capture the essence of today's marketing.

Default language used in class

日本語 / Japanese