GISDepartment of Global and Interdisciplinary Studies
MAN200ZAPrinciples of MarketingPrinciples of Marketing
EYO SHIAW JIAEYO Shiaw Jia
授業コードなどClass code etc
| 授業コードClass code | A6255 |
| 年度Year | 2020 |
| 学部・研究科Faculty/Graduate school | GISDepartment of Global and Interdisciplinary Studies |
| 旧科目名Previous Class title | |
| 添付ファイル名Attached documents | |
| 授業形態Class form | |
| 開講時期Term | 春学期授業/Spring |
| 単位数Credit(s) | 2 |
| 曜日・時限Day/Period | 金3/Fri.3 |
| キャンパスCampus | 市ヶ谷 / Ichigaya |
| 配当年次Grade | 2～4 |
| 旧科目との重複履修Duplicate Subjects Taken Under Previous Class Title | |
| 備考（履修条件等）Notes | |
| 他学部公開科目Open Program | |
| グローバル・オープン科目Global Open Program | ○ |
| 成績優秀者の他学部科目履修制度対象科目Interdepartmental class taking system for Academic Achievers | |
| 実務経験のある教員による授業科目Class taught by instructors with practical experience |
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授業の概要と目的（何を学ぶか）Outline and objectives
Learning the fundamental concepts of marketing. This is a basic level marketing course that focuses on the concepts and approaches that constitute the contemporary marketing theory as well as its applications in practical business circles. The purpose of this course is to provide the students with a keen understanding of the marketing functions in business and the knowledge of developing and implementing successful marketing strategies.
到達目標Goal
This course introduces students to the fundamental concepts of marketing, its functions and organizations, marketing strategies used by companies and the role of marketing in the society. Students learn how to understand the marketplace, how to create customer value, how to target and segment the market, and how to build customer relationships.
この授業を履修することで学部等のディプロマポリシーに示されたどの能力を習得することができるか（該当授業科目と学位授与方針に明示された学習成果との関連）Which item of the diploma policy will be obtained by taking this class?
Will be able to gain “DP 1”, “DP 2”, “DP 3”, and “DP 4”.
授業で使用する言語Default language used in class
英語 / English
授業の進め方と方法Method(s)（2020年度はオンライン授業の実施に伴い、変更の可能性があります。変更は学習支援システム等で提示します。/Method(s) may change depending on the online lesson.Changes will be reflected in the Learning Management System, etc.）
This course is taught primarily through lectures and presentations. Interactive class participation is encouraged.
アクティブラーニング（グループディスカッション、ディベート等）の実施Active learning in class (Group discussion, Debate.etc.)
あり / Yes
フィールドワーク（学外での実習等）の実施Fieldwork in class
なし / No
授業計画Schedule
※各回の授業形態は予定です。教員の指示に従ってください。
1：Introduction and Overview
Introduction to the course
2：Understanding the Marketplace
What is marketing?
Analyzing the marketing environment
3：Understanding Consumers (1)
Consumer markets and consumer buying behavior
4：Understanding Consumers (2)
Case studies and presentations
5：Designing a Customer-Driven Strategy (1)
Creating value for target customer
6：Designing a Customer-Driven Strategy (2)
Case studies and presentations
7：New Product Development (1)
Products, services and brands
8：New Product Development (2)
Product life-cycle strategies
9：Understanding Pricing and its Strategies (1)
New product pricing strategies
10：Understanding Pricing and its Strategies (2)
Case studies and presentations
11：Promotion Mix (1)
Retailing and Wholesaling
12：Promotion Mix (2)
Advertising and Public Relations
13：Competitive Marketing Strategies
Understanding competitive marketing strategies
14：Final Exam & Wrap-up
Assessing the degree to which you understand the subject
授業時間外の学習（準備学習・復習・宿題等）Work to be done outside of class (preparation, etc.)
Download the lecture slides, read the assigned chapters of the textbook and complete any assignments given. Preparatory study and review time for this class are 2 hours each.
テキスト（教科書）Textbooks
Kotler, Phillip and Armstrong, Gary. Principles of Marketing, 17th Edition, Pearson Education, 2017.
参考書References
Further materials will be provided by the instructor.
成績評価の方法と基準Grading criteria
Students will be evaluated based on class participation (20%), assignments (15%), group presentations (20%), and one final exam (45%).
学生の意見等からの気づきChanges following student comments
Not applicable.
その他の重要事項Others
Students who are interested in taking this course must attend the first week of class. A selection process will be conducted during the first week prior to the enrollment of this course.
Prerequisite
Preferably Introduction to Business or other 100-level business courses.