School of Correspondence Education (Schooling)

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Marketing I

竹内 淑恵

Class code etc
Class code 56009
Year 2020
Faculty/Graduate school School of Correspondence Education (Schooling)
Previous Class title
Attached documents
Instructor name 竹内 淑恵
Category 前期メディア
Class Type スクーリング
Period 前期
Credit(s) 2
Presence or Absence of Preliminary Registration
Eligible Courses / Grade 『法政通信』受講申込み等関連頁を参照
Class taught by instructors with practical experience

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Outline and objectives

Market environments, such as progress of the service economy, globalization, ICT and diversification of consumer needs, are changing. With changes of those environments and transaction objective, there have been transitions in the concept and objective of marketing. However, its essence is ultimately to create a mechanism providing value to satisfy consumer needs.
In this course, we will focus on customer creation and learn how to deal with marketing problems and how to solve them. In each lecture, we learn the basics of marketing through case studies.

Default language used in class

日本語 / Japanese