GBP (Global Business Program)

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MAN100FB-A5502
Introduction to Strategic Management

Keiko OKAMOTO

Class code etc
Class code A5502
Year 2020
Faculty/Graduate school GBP (Global Business Program)
Previous Class title
Attached documents
Category 専門教育科目/Subjects of Business Administration
専門基礎科目/Introductory Subjects of Business Administration
Term 秋学期授業/Fall
Credit(s) 2
Day/Period 金4/Fri.4
Campus 市ヶ谷 / Ichigaya
Grade 1~4
Notes
Open Program
Global Open Program
Interdepartmental class taking system for Academic Achievers
Class taught by instructors with practical experience

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Outline and objectives

This course introduces key concepts and the framework of strategic management. Students will learn how companies are using (or not using) the strategic management process in their daily businesses. Students will also learn how companies use strategic management tools, techniques, and concepts.

Goal

By the end of this course, students will be able to collect data about companies and analyze their strategic management. Students will also be able to understand the differences of the management processes of several companies via discussions & group projects. Students will also establish a strategic plan for a company. By the end of this course, students will learn how to logically write ideas in an essay.

Which item of the diploma policy will be obtained by taking this class?

This course is strongly related to the "DP1-1" diploma policies and fairly related to the "DP2-2", "DP3" and "DP5" policies.

Default language used in class

英語 / English

Method(s)(2020年度はオンライン授業の実施に伴い、変更の可能性があります。変更は学習支援システム等で提示します。/Method(s) may change depending on the online lesson.Changes will be reflected in the Learning Management System, etc.)

Company research, case studies, and framework study are done both as homework and in class. Each class consists of lectures, homework feedback, discussions, and Q&A.
Group discussions & projects are designed for students to be company owners or project managers and to execute strategic planning.
*This class will meet every week via the Zoom app.

Active learning in class (Group discussion, Debate.etc.)

あり / Yes

Fieldwork in class

なし / No

Schedule

※各回の授業形態は予定です。教員の指示に従ってください。

1:Introduction

Course Overview:
How to Research a Company

2:Chapter 1: Strategic Management and Strategic Competitiveness

Definition of Strategy and Competitive Advantage:
Alibaba (China),

3:Chapter 1: Strategic Management and Strategic Competitiveness

Starbucks (U.S.A),
Stakeholders
Reference styles

4:Chapter 2: The External Environment: Opportunities, Threats, Industry Competition and Competitor Analysis

Five Force Model:
McDonald's (U.S.A),
How are they doing now?

5:Chapter 3. The Internal Organization: Resources, Capabilities Core Competencies, and Competitive Advantage

McDonald’s Summary Presentation (group)
Annual Report

6:Chapter 4. Business-Level Strategy
Managing Relationship with Customers.

Hain Celestial
Business-Level Strategy

7:Chapter 5. Competitive Rivalry and Competitive Dynamics

Kellogg
Reference

8:Chapter 5. Competitive Rivalry and Competitive Dynamics

Kellogg Analysis
Group Project

9:Chapter 7. Merger and Acquisition Strategies
Merger, Acquisitions, and Takeovers

Kellogg Group Project

10:Presentations

Kellogg Presentation (group)

11:Chapter 8. International Strategy

Walmart 2014 Strategy
How to research a company

12:Chapter 8. International Strategy

Walmart 2019
Discussion: Walmart Strategy

13:Chapter 8. International Strategy

Group Project
Walmart Strategies

14:Presentations

Presentations (group)
Final Essay (individual)

Work to be done outside of class (preparation, etc.)

Textbook readings, preliminary company profile research, case readings, collecting data and preparations for group project. Preparatory study and review time for each class is 2 hours, which is mandatory for attending the class.
Based on you study at home, students will meet in the class for discussions and group projects. After the group activities, students will write essays individually.

Textbooks

Hitt,Michael A., Ireland, R. Duane, and Hoskisson, Robert E. (2017). Strategic Management: Concepts: Competitiveness and Globalization 12th Edition, Cengage Learning, U.S.A.
The instructor strongly recommends to buy the textbook, but if it is not possible, Hosei University Library has one copy (on reserve).

References

Will be advised in class.

Grading criteria

Class participation (discussions & presentations) – 35%
Homework: Textbook reading & preliminary company research, etc. – 25%
Group projects and presentations – 10%
Individual essay submission based on group projects – 30%
*Register your email address on H’etude (class support system)

Changes following student comments

It was more study at home than in class. - This is true, if you do not prepare enough at home, you won't be able to participate in class discussions or provide your ideas in group projects. Classes are where your learned theories are put into practice (i.e. case studies).
Class did not cover all the content in the syllabus. - This was true. From the homework students submitted, it was found that more time was needed to understand the content. Content has been reduced this year.
More Q&A time was needed. - Will have Q&A time at the beginning of each class.

Equipment student needs to prepare

Computer or Smartphone, PowerPoint, Word,

Others

Please note that if the number of students attending the first class significantly exceeds expectations, the number of students who are allowed to register for the course may be limited. (This is for the instructor to effectively manage the class.)
Students who do not attend the first two weeks may not enroll in this class. (Consult with the instructor for details.)
Class attendance is mandatory.
Absences without advance notice will NOT be eligible for makeups.
*If you consider taking this class, please sign up via Hoppi as earliest possible time. You will find more information there.

Prerequisites

N/A

Career background of the lecturer

The instructor has worked in the Textile/Apparel and Retail/Distribution industries in a global environment.
The class is tailored for students to explore various companies and their strategies.

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