Faculty of Business Administration

Back to List

MAN100FA(経営学 / Management 100)
Essentials of Marketing

Toshie TAKEUCHI

Class code etc
Faculty/Graduate school Faculty of Business Administration
Attached documents
Year 2021
Class code A4009
Previous Class code
Previous Class title
Term 春学期授業/Spring
Day/Period 金1/Fri.1
Class Type
Campus 市ヶ谷
Classroom name
Grade 1
Credit(s) 2
Notes ※ クラス指定があります。
Open Courses
Open Courses (Notes)
Global Open Courses
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes)
Class taught by instructors with practical experience
SDGs CP
Urban Design CP
Diversity CP
Learning for the Future CP
Carbon Neutral CP
Chiyoda Campus Consortium
Admission year
Category (2019~) 専門入門科目100番台
Category (~2018)

Show all

Hide All

Outline (in English)

Market environments, such as progress of the service economy, globalization, ICT and diversification of consumer needs, are changing. With changes of those environments and transaction objectives, there have been transitions in the concept and objective of marketing. However, its essence is ultimately to create a mechanism providing value to satisfy consumer needs. In this course, we will focus on customer creation and learn how to deal with marketing problems and solve them. In each lecture, we learn the basics of marketing through case studies.

Default language used in class

日本語 / Japanese