Faculty of Social Sciences

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SOC200ED(社会学 / Sociology 200)
Advertising and Public Relations

青木 貞茂

Class code etc
Faculty/Graduate school Faculty of Social Sciences
Attached documents
Year 2024
Class code L0734
Previous Class code
Previous Class title
Term 秋学期授業/Fall
Day/Period 木4/Thu.4
Class Type
Campus 多摩
Classroom name 社201
Grade 2~4
Credit(s) 2
Notes
Open Program
Open Program (Notes)
Global Open Program
Interdepartmental class taking system for Academic Achievers
Interdepartmental class taking system for Academic Achievers (Notes)
Class taught by instructors with practical experience
SDGs CP
Urban Design CP
Diversity CP
Learning for the Future CP
Carbon Neutral CP
Chiyoda Campus Consortium
Admission year
Category
Category (2022~)
Category (2018~2021)
Category (~2017) 講義・実習科目
Course/Program name

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Outline (in English)

Advertisement and PR contents provided by the media are considered as an important expression of consumption culture. The class aims to clarify its contemporary functions and roles, and also provides basic knowledge related with the practice of PR planning. It is also intended to deepen the understanding of the advertising / PR industry.
This course aims to provide students with an understanding of the characteristics and structure of the advertising and PR industry from an industrial theory perspective, enabling them to acquire basic knowledge useful for rudimentary advertising and PR planning. They will also actively view advertisements, films, and dramas in their daily lives. If there are any preparatory studies or assignments, they will be given in class as appropriate. The standard preparation and review time for this class is two hours. Evaluation is based on ordinary points (70%) and examinations (30%).

Default language used in class

日本語 / Japanese